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      <image:title>Digital Marketing Tips and resources for small businesses - Why Should Startups Hire a Fractional CMO? - Make it stand out</image:title>
      <image:caption>Why Should Startups Hire a Fractional CMO?</image:caption>
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      <image:title>Digital Marketing Tips and resources for small businesses - Why Should Startups Hire a Fractional CMO? - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  Diana and Ana Maria, two fractional CMOs with a strong digital core, are helping companies set up, improve and further scale their marketing operations. Their combined expertise covers marketing leadership, digital marketing, digital analytics, advertising, marketing technology and overall digital strategy support and mentorship.</image:caption>
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    <loc>https://www.journee-digital.com/smb-hub/signs-your-company-needs-a-fractional-cmo</loc>
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    <lastmod>2025-03-18</lastmod>
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      <image:title>Digital Marketing Tips and resources for small businesses - Signs Your Company Needs a Fractional CMO - Make it stand out</image:title>
      <image:caption>What are the signs that your company could use a fractional CMO?</image:caption>
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      <image:title>Digital Marketing Tips and resources for small businesses - Signs Your Company Needs a Fractional CMO - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  Diana and Ana Maria, two fractional CMOs with a strong digital core, are helping companies set up, improve and further grow their marketing operations, always adapted to the company size and goals. Their combined expertise covers marketing leadership, digital marketing, digital analytics, advertising, marketing technology and overall digital strategy support and mentorship.</image:caption>
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    <loc>https://www.journee-digital.com/smb-hub/what-is-a-fractional-cmo</loc>
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    <lastmod>2025-03-18</lastmod>
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      <image:title>Digital Marketing Tips and resources for small businesses - What is a Fractional CMO? - Make it stand out</image:title>
      <image:caption>Fractional CMO: top-tier expertise for a fraction of the cost of an FTE (full-time equivalent).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/2346723a-c2c8-4a6e-9063-df48256bd88d/fractional-cmo-small-business</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - What is a Fractional CMO? - Make it stand out</image:title>
      <image:caption>Missing a marketing strategy, marketing leadership and accountability? A fractional CMO can help with all that for a fraction of the cost of a full-time position.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/J_about_2.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - What is a Fractional CMO? - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  Diana and Ana Maria, two fractional CMOs with a strong digital core, are helping companies set up, improve and further grow their marketing operations, always adapted to the company size and goals.. Their combined expertise covers marketing leadership, digital marketing, digital analytics, advertising, marketing technology and overall digital strategy support and mentorship.</image:caption>
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    <loc>https://www.journee-digital.com/smb-hub/why-celebrate-often-as-an-entrepreneur</loc>
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    <lastmod>2025-01-31</lastmod>
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      <image:title>Digital Marketing Tips and resources for small businesses - Why Celebrate Often as an Entrepreneur - Make it stand out</image:title>
      <image:caption>Celebrate often. Celebrate anything.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/J_about_2.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - Why Celebrate Often as an Entrepreneur - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  We aim to make a big difference for the small: small business owners and solopreneurs looking to start and advance on their business digital journey. Our combined expertise covers digital marketing, digital analytics, advertising, marketing technology as well as overall digital strategy support and mentorship.</image:caption>
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    <loc>https://www.journee-digital.com/smb-hub/intimacy-on-social-media</loc>
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    <lastmod>2024-08-18</lastmod>
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      <image:title>Digital Marketing Tips and resources for small businesses - Intimacy - The Social Media Queen of 2024? - Make it stand out</image:title>
      <image:caption>The emotional toll of entrepreneurship’s “always on roller coaster.” Buckle up!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1708599255877-M4C7MTN1I1C4H1BOYDLA/intimacy_social_media_small_business</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - Intimacy - The Social Media Queen of 2024? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Tips and resources for small businesses - Intimacy - The Social Media Queen of 2024? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/J_about_2.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - Intimacy - The Social Media Queen of 2024? - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  We aim to make a big difference for the small: small business owners and solopreneurs looking to start and advance on their business digital journey. Our combined expertise covers digital marketing, digital analytics, advertising, marketing technology as well as overall digital strategy support and mentorship.</image:caption>
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    <loc>https://www.journee-digital.com/smb-hub/emotional-toll-of-entrepreneurship</loc>
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    <lastmod>2024-02-22</lastmod>
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      <image:title>Digital Marketing Tips and resources for small businesses - The Emotional Toll of Entrepreneurship - Make it stand out</image:title>
      <image:caption>The emotional toll of entrepreneurship’s “always on roller coaster.” Buckle up!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/J_about_2.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - The Emotional Toll of Entrepreneurship - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  We aim to make a big difference for the small: small business owners and solopreneurs looking to start and advance on their business digital journey. Our combined expertise covers digital marketing, digital analytics, advertising, marketing technology as well as overall digital strategy support and mentorship.</image:caption>
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  <url>
    <loc>https://www.journee-digital.com/smb-hub/dynamic-duos-in-digital-marketing</loc>
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    <lastmod>2023-12-17</lastmod>
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      <image:title>Digital Marketing Tips and resources for small businesses - Dynamic Duos in Digital Marketing - Make it stand out</image:title>
      <image:caption>Digital marketing power duos to transform your business</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/J_about_2.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - Dynamic Duos in Digital Marketing - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  We aim to make a big difference for the small: small business owners and solopreneurs looking to start and advance on their business digital journey. Our combined expertise covers digital marketing, digital analytics, advertising, marketing technology as well as overall digital strategy support and mentorship.</image:caption>
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  <url>
    <loc>https://www.journee-digital.com/smb-hub/the-marketing-funnel-2023</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-16</lastmod>
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      <image:title>Digital Marketing Tips and resources for small businesses - The Marketing Funnel in 2023 - Make it stand out</image:title>
      <image:caption>What happens to your funnel when you stop “pouring” at the top?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/3d764aa4-7e1f-4ecf-aa26-26d97d88a262/Marketing-Funnel-Journee.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - The Marketing Funnel in 2023 - Make it stand out</image:title>
      <image:caption>It’s 2023. Think outside the Funnel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1679518791198-CWFXRFWQUAK3JWOZN86L/marketing-funnel-demands-replenishing.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - The Marketing Funnel in 2023 - Make it stand out</image:title>
      <image:caption>Is your marketing funnel always hungry for more leads?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/8804536d-1eb1-4bd0-93d3-a515aa878cf2/Flywheel-Model-Journee.png</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - The Marketing Funnel in 2023 - Make it stand out</image:title>
      <image:caption>The Flywheel model is based on a concept by Jim Collins (“Good to Great” book)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/J_about_2.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - The Marketing Funnel in 2023 - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  We aim to make a big difference for the small: small business owners and solopreneurs looking to start and advance on their business digital journey. Our combined expertise covers digital marketing, digital analytics, advertising, marketing technology as well as overall digital strategy support and mentorship.</image:caption>
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  <url>
    <loc>https://www.journee-digital.com/smb-hub/existing-clients-eat-new-clients-for-breakfast</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1675526720451-7HGX1Q2H1ME7J4CEO6U5/client_retention_smb_2023.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - Existing Clients Eat New Clients for Breakfast - Make it stand out</image:title>
      <image:caption>The existing clients of a small business are its best clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1675530574868-QUZS7HU4TPVGK7TMXSU0/make_your_clients_feel_heard.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - Existing Clients Eat New Clients for Breakfast - Make it stand out</image:title>
      <image:caption>Make your existing clients feel heard and amplify their voice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1675532404100-4WLWSLPA5M57DT209L5G/smallbusiness_client_relationship_win_win.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - Existing Clients Eat New Clients for Breakfast - Make it stand out</image:title>
      <image:caption>Make the ongoing relationship with your existing clients a win-win.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1675533149822-ZSK3UTTY08E2OXMBU3U4/meet_clients_where_they_are_smb2023.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - Existing Clients Eat New Clients for Breakfast - Make it stand out</image:title>
      <image:caption>Meet your clients where they are.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1675536663096-JNWILNI9ZNOFVWLKQ6KD/thesmallgestures.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - Existing Clients Eat New Clients for Breakfast - Make it stand out</image:title>
      <image:caption>Make those small gestures and make them genuinely.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/J_about_2.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - Existing Clients Eat New Clients for Breakfast - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  We aim to make a big difference for the small: small business owners and solopreneurs looking to start and advance on their business digital journey. Our combined expertise covers digital marketing, digital analytics, advertising, marketing technology as well as overall digital strategy support and mentorship.</image:caption>
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  <url>
    <loc>https://www.journee-digital.com/smb-hub/smb-owner-think-like-a-farmer</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1674669063261-4KXDZMR97Z96433QY7FO/thinklikeafarmer2023smallbusiness</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - As 2023 Unfolds, Think More Like a Farmer - Make it stand out</image:title>
      <image:caption>Small business owners must maintain their optimism down the road of the 2023 journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1674669501994-IVJHQOG5I10X0QYWADS2/businessownersrest2023</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - As 2023 Unfolds, Think More Like a Farmer - Make it stand out</image:title>
      <image:caption>SMB owners, do rest because “the master’s eye is the best fertilizer” hence it should be a clear and alert eye.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1674671425087-TI3N1RGKPVC93U0ZO16C/unsplash-image-0AgtPoAARtE.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - As 2023 Unfolds, Think More Like a Farmer - Make it stand out</image:title>
      <image:caption>Keep going the extra mile, dear small business owner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/J_about_2.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - As 2023 Unfolds, Think More Like a Farmer - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  We aim to make a big difference for the small: small business owners and solopreneurs looking to start and advance on their business digital journey. Our combined expertise covers digital marketing, digital analytics, advertising, marketing technology as well as overall digital strategy support and mentorship.</image:caption>
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  <url>
    <loc>https://www.journee-digital.com/smb-hub/good-ads-are-like-good-abs</loc>
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    <priority>0.5</priority>
    <lastmod>2023-01-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1671633976179-UTCL4KM3OMRV54WF736S/ads_and_abs_smallbusinesses</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - Good Ads are like Good Abs. What do they have in common? - Make it stand out</image:title>
      <image:caption>Efficient ads require a cross-department effort, just like sculpted abs require exercise, diet and behavioral changes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/J_about_2.jpg</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - Good Ads are like Good Abs. What do they have in common? - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  We aim to make a big difference for the small: small business owners and solopreneurs looking to start and advance on their business digital journey. Our combined expertise covers digital marketing, digital analytics, advertising, marketing technology as well as overall digital strategy support and mentorship.</image:caption>
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    <loc>https://www.journee-digital.com/smb-hub/collaborations-for-small-and-medium-sized-businesses-2023</loc>
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    <priority>0.5</priority>
    <lastmod>2023-01-30</lastmod>
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      <image:title>Digital Marketing Tips and resources for small businesses - Why brand collaborations are a must for small businesses in 2023 - Make it stand out</image:title>
      <image:caption>Small business collaborations built trust and create connections. A key strategy for SMBs in 2023.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/journee_digital_founders</image:loc>
      <image:title>Digital Marketing Tips and resources for small businesses - Why brand collaborations are a must for small businesses in 2023 - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  We aim to make a big difference for the small: small business owners and solopreneurs looking to start and advance on their business digital journey. Our combined expertise covers digital marketing, digital analytics, advertising, marketing technology as well as overall digital strategy support and mentorship.</image:caption>
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  <url>
    <loc>https://www.journee-digital.com/smb-hub/stop-wasting-money-on-ads</loc>
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    <priority>0.5</priority>
    <lastmod>2023-01-12</lastmod>
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      <image:title>Digital Marketing Tips and resources for small businesses - Stop wasting Money on Ads - Make it stand out</image:title>
      <image:caption>Situations when small business owners should stop running ads</image:caption>
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      <image:title>Digital Marketing Tips for Education Providers - Belonging - in school, in class, to the future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1705690702479-AXKLZJSCUSCGCNKMKNRW/image-asset.jpeg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - Belonging - in school, in class, to the future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/8fb650db-9c5a-4e8a-8f65-f3be4987087e/Digital+Marketing+Consultancy+Founders+Journee.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - Belonging - in school, in class, to the future - About Journee - Digital &amp; Marketing Boutique Consultancy</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  The founders have multidimensional experience within the Education &amp; EdTech industry, having worked closely with schools and other education providers, for 10+ years, across all facets of digital acquisition: awareness, communication, lead generation, student recruitment and retention.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.journee-digital.com/education-hub/2023-digital-marketing-playbook-for-international-schools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1685437325750-NO5KU748S7BLBJDUJOYH/2023-digital-marketing-checklist-international-schools.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - 2023 Digital Marketing Playbook for International Schools - To attract the new generation of students, international schools must rethink their messaging and recruiting techniques.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1685440772820-YTQCEGCT3CJLOWYMUAGL/student-centricity-2023-digital-marketing-schools.jpeg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - 2023 Digital Marketing Playbook for International Schools - Student-centered and personalized. Welcome to the future of education!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1685441667797-R8OBX8Y8P1MLUZX3RJS1/2023-digital-marketing-channels-international-school.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - 2023 Digital Marketing Playbook for International Schools - Invest time &amp; resources in proven enrollment drivers.</image:title>
      <image:caption>Keep an eye out for what’s “new” but don’t shift focus from what’s already working.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1685442856563-4RFMEWLI3JWGQUCOUU6N/2023-video-digital-marketing-schools.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - 2023 Digital Marketing Playbook for International Schools - Witnessing the true in-school culture playing out in front of their eyes, is a tremendous differentiator for prospective students.</image:title>
      <image:caption>And authentic video content does this best.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/8fb650db-9c5a-4e8a-8f65-f3be4987087e/Digital+Marketing+Consultancy+Founders+Journee.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - 2023 Digital Marketing Playbook for International Schools - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  The founders have multidimensional experience within the Education &amp; EdTech industry, having worked closely with schools and other education providers, for 10+ years, across all facets of digital acquisition: awareness, lead generation, student recruitment and retention.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.journee-digital.com/education-hub/search-engine-marketing-strategy-for-schools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1684508099272-QFY1VCJWFIA6W8B4VE28/unsplash-image-UWVJaDvXW_c.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - K-12 Parents Search. Will they find your School? - A top notch search engine presence requires time and marketing budget.</image:title>
      <image:caption>Let’s break down its essential components.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1684510409194-P21ZTH62ND6FVL8J4BLA/image-asset.jpeg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - K-12 Parents Search. Will they find your School? - The “English language only” approach brings simplicity.</image:title>
      <image:caption>Localization unlocks the door to deeper conversations and establishes trust faster.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1684520818528-RWYAFH8F9GQG6HZJ1I60/unsplash-image-RLw-UC03Gwc.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - K-12 Parents Search. Will they find your School? - The Keywords List.</image:title>
      <image:caption>The groundwork sitting at the basis of the search engine optimization, paid and organic alike.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1684521588431-5UOB2XQYSYYLOK7GF2J6/image-asset.jpeg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - K-12 Parents Search. Will they find your School? - International student mobility is affected by geopolitical trends.</image:title>
      <image:caption>Schools have their own on-campus diversity objectives, which are guiding the targeted locations for recruitment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/8fb650db-9c5a-4e8a-8f65-f3be4987087e/Digital+Marketing+Consultancy+Founders+Journee.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - K-12 Parents Search. Will they find your School? - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  The founders have extensive international experience within the Education &amp; EdTech industry, having worked closely with schools and other education providers, for 10+ years, across all facets of digital acquisition: awareness, lead generation, student recruitment and retention.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.journee-digital.com/education-hub/digital-strategy-for-schools-a-streamlined-approach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1683705775672-BC4ISZZPVUZCR7K0EVCX/digitalstrategyforschools.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - Digital Strategy for Schools - A Streamlined Approach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/8fb650db-9c5a-4e8a-8f65-f3be4987087e/Digital+Marketing+Consultancy+Founders+Journee.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - Digital Strategy for Schools - A Streamlined Approach - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  The founders have extensive international experience within the Education &amp; EdTech industry, having worked closely with schools and other education providers, for 10+ years, across all facets of digital marketing and digital technology.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.journee-digital.com/education-hub/3-ways-to-harness-the-power-of-technology-in-the-education-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1668010103134-L2CLJQHMPAFFSHSTQC0I/power_technology%3Ain_schools.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - 3 Ways to Harness the Power of Digital and Marketing Technology in the Education Industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/J_about_2.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - 3 Ways to Harness the Power of Digital and Marketing Technology in the Education Industry - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  Education is a darling among all industries in which the founders have worked and accumulated vast international experience across all facets of digital marketing and digital technology.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.journee-digital.com/education-hub/k-12-parent-emotions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1663747087834-O6DUO2RAWN570VL2D5R9/k-12digitalmarketingemotions.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - Why are Emotions the Currency of the K-12 Education Sector? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/J_about_2.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - Why are Emotions the Currency of the K-12 Education Sector? - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  Education is a darling among all industries in which the founders have worked and accumulated vast international experience across all facets of digital marketing and digital technology.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.journee-digital.com/education-hub/transitioning-to-the-new-normal-for-schools-and-educational-institutions</loc>
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    <lastmod>2023-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661524148066-ZITFXO54C52WCFSSRQ30/unsplash-image-PC91Jm1DlWA.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - Transitioning to the New Normal for Schools and Educational Institutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/J_about_2.jpg</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - Transitioning to the New Normal for Schools and Educational Institutions - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  Education is a darling among all industries in which the founders have worked and accumulated vast international experience across all facets of digital marketing and digital technology.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.journee-digital.com/education-hub/digital-marketing-checklist-for-schools</loc>
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    <lastmod>2023-06-01</lastmod>
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      <image:title>Digital Marketing Tips for Education Providers - Digital Marketing Checklist for  Schools (K-12) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1661523136845-A5KUI63SJWLGQFGXY0UJ/Journee_Founders</image:loc>
      <image:title>Digital Marketing Tips for Education Providers - Digital Marketing Checklist for  Schools (K-12) - About Journee - Digital at Ease</image:title>
      <image:caption>Founded by two digital marketing professionals with extensive international experience, Journee GmbH is a female owned digital marketing and technology boutique consultancy.  Education is a darling among all industries in which the founders have worked and accumulated vast international experience across all facets of digital marketing and digital technology.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/7d7006af-d2d3-4ae8-94c6-c878e6e41c77/xixi-logo.png</image:loc>
      <image:title>Digital Marketing Consultancy</image:title>
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      <image:title>Digital Marketing Consultancy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/75669b45-d3e1-4a40-a237-ca082ff7db9c/momizevn_logo_journee_300x300.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/d631e41e-cb2d-41e0-964e-774a994969a5/annaseats_logo_journee_300x300.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/44cb75a6-9792-4679-8b69-8cfcc7289a69/cophone_logo_journee_300x300.png</image:loc>
      <image:title>Digital Marketing Consultancy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/961e1cf5-cd9c-42a1-989b-921d58e7f152/imz_logo_journee_300x300.png</image:loc>
      <image:title>Digital Marketing Consultancy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/52c8bc5c-2260-48e7-930a-850e96f6b66e/LingoAce_journee_300x300.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/6d0d3180-bf6a-4de1-85a9-7c15ccfd2523/wgow_journee_300x300.jpg</image:loc>
      <image:title>Digital Marketing Consultancy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/521b4189-7fb0-4819-b801-4ed66d5d1572/TRClogo_journeeHP.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/0700b411-5b6b-4c79-bc71-166e8bdc3022/creaholic_1000x10001.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/0fad8dea-6ffa-4be8-adde-31e00b773e54/Hotel+Gotthard.png</image:loc>
      <image:title>Digital Marketing Consultancy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/0f530588-628e-46f5-ad22-b6bc576dd169/Amilla-logo.png</image:loc>
      <image:title>Digital Marketing Consultancy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1705056272781-BJBF7IITB0UUKM5MP07B/digital-marketing-consultancy-lucerne-fractional-cmo-services</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/b8ff504c-d876-416e-8551-be38c8b7b6c0/SSA-Partner-Badge.png</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/b5f91e96-31c1-409c-a0b4-99cb63068c26/digital-marketing-for-small-businesses.jpg</image:loc>
    </image:image>
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  <url>
    <loc>https://www.journee-digital.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1627567003278-4BKTR0SITBUZM4TDQ5AM/AM_1.jpg</image:loc>
      <image:title>Meet the Journee Founders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6077f466559f4f35487ea8b9/1627566817749-9PQIICOHGSX3WO7NM79Z/D_1.jpg</image:loc>
      <image:title>Meet the Journee Founders</image:title>
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