Simplicity as a marketing strategy
Case Study
Marketing with Intention, without the Overwhelm
Client
A charming, traditional “luzernisches Bauernhaus” dating back to the 18th century. A historic destination between Eschenbach and Rothenburg.
Industry: Gastro & Hospitality
Location: Eschenbach, Lucerne, Switzerland
“Ana und Diana haben das Projekt Chlöpfen von Anfang an sehr gut verstanden. Dank ihres feinen Gespürs für Atmosphäre und Details traf bereits der erste Entwurf den richtigen Ton: unaufgeregt, stimmig und genau passend zum Ort.
Die Zusammenarbeit war und ist sehr angenehm, unkompliziert und professionell.”
— Philipp Burger, Owner at Chlöpfen & CharlieAreas of Support
New Concept Co-Creation
Digital & Marketing Consulting
Website Design & Development
Intro & Description
Wirtshaus Chlöpfen - Ein Ort mit Seele und Geschichte. Mit viel Raum für Neues.
Several chefs have taken over the kitchen at Chöpfen and served their dishes in this charming location, surrounded by the beautiful nature of the Luzerner Landshaft.
In 2026, the restaurant is taking a break and the property is opening its doors to new possibilities: a charismatic event location, a unique spot for gastro pop-ups and food-trucks and/or a new team in the kitchen.
It’s time to re-introduce Chlöpfen to the world!
Project Goals & Rollout
We started by brainstorming with Mr. Burger on the possible new routes that Chlöpfen could take on its already long-standing journey. Together, we defined the new concept and target audience. It soon became clear that simplicity, one that creates clarity, was going to be at the core of Chlöpfen’s marketing strategy.
Once the foundations for a new concept were established, Chöpfen was ready to go back online and needed a digital presence. Two key elements considered: (1) authentically bring forward its unique personality and (2) communicate simply and clearly to its B2B audience. It was a clear case of applying marketing basics, thoughtfully.
Next step? Design and create a new website. The lean design conveys the uncomplicated and genuine atmosphere that one can find at Chlöpfen, surfacing essential info about the property and a contact form to get in touch. Clear purpose - marketing with intention and no overwhelm.
Excited to stay close to Chlöpfen and keep supporting its journey forward.