Fractional CMO
Invested in your company’s growth and success
Secure top-level marketing expertise without committing to a full-time person in this role, neither paying the C-level price tag.
2 Seasoned Professionals to choose from. Deeply seated in your team. On-site, hybrid or remote, with a flexible contractual framework.
What is a Fractional CMO?
A fractional Chief Marketing Officer works as part-time marketing leader, heading all marketing initiatives & teams and providing strategic guidance and leadership for growth.
Catering to a company’s need for a chief marketing officer on a part-time basis, the fractional CMO brings years of experience and valuable strategic, operational and leadership expertise. A fractional hire allows companies to access top-tier skills & know-how with a high degree of flexibility and significant cost-savings.
Why hire a fractional CMO?
Fractional hiring is a game-changer for start-ups but the advantages of having a fractional CMO on board, ring well beyond the startup landscape for the obvious reason: it saves businesses money (administrative and HR related) while securing first-rate skills and expertise. All of it, bound in a flexible and mutually beneficial contractual framework.
Who needs a fractional CMO?
1) Start-ups and small businesses who could benefit from top-tier marketing expertise but cannot afford full-time staff.
2) Companies who are in a transitional stage of growth and lack experienced marketing leadership.
3) Marketing teams who struggle to create synergies across online and offline channels and need strategic marketing guidance.
4) Larger companies who need to improve the results of specific marketing projects without making an additional hire.
Advantages of having a fractional CMO on board
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THE option to secure top-level marketing expertise without committing to a full-time person in this role, nor paying the C-level price tag. The high barrier of a FTE is by-passed without having to trade-off on the experience needed in the team.
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As a difference to a freelance or a contractor, a fractional CMO is deep-seated in the team and drives the strategic decisions from within the company. At the same time, the part-time assignment leaves space for keeping a fresh perspective while avoiding “brand-wash” / “we always did it this way” trap.
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A fractional CMO has an ongoing relationship with the company, being deeply integrated in the team and engaged for the long term. Such set-up allows for easy adjustment of the agreement based on the evolution of the business.
Your Fractional CMO
Two experienced digital-first marketing leaders with diverse executional and leadership credentials. International, cross-industry and cross culture experience of 15 years each. Hire the best fit for your business needs.
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Corporate leadership positions in digital marketing, online client acquisition, martech and global media. Digital agency and start-up background.
Industry experience: Luxury, Education, Banking, eCommerce, Consumer Goods, Classified Ads.
Languages: English, Italian, Romanian.
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Performance Marketing Leadership positions in matrix organizations. Digital advertising and business analytics background.
Industry experience: Education, Classified Ads, Transport & Logistics, HR.
Languages: English, German, French, Portuguese.
Why hire one of our fractional CMOs?
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CMO as a service is another name for the solution brought generally by a fractional CMO. Our difference at Journee GmbH: you get a person, a true team member, Ana Maria or Diana, depending on who’s the best fit for your company culture and goals.
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Benefit from a top-level marketing executive while having two brains to pick. As partners at Journee, we are constantly exchanging thoughts, experiences and advice. This is what makes us a power-team.
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Each of our fractional CMOs has 15 years of experience, having covering a wide range of roles, wearing marketing, digital and tech hats. Strong leadership and strategic skills with a hand-on attitude.
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Our team is well connected within the marketing, digital and tech landscape in Switzerland and abroad. Our partners and connections are vetted professionals we have worked with first-hand: developers, designers, copywriters, SEO and marketing automations specialists and more.
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The extensive marketing and digital expertise is topped by cross-country, cross-industry and cross-culture leadership and operational experience. Having performed in global roles, handling budgets, campaigns and launches in 20+ markets and 10+ languages, our team is well prepared to support your international growth.
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Diana and Ana Maria have collaborated with multiple departments, lead teams and external partners relations, managed the relationship with a wide range of stakeholders and partnered with sales and management teams from all over the world. A strong collaborative approach with a high degree of empathy.
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Contractual frameworks that aim to establish a win-win scenario and that will be adjusted as the company needs and goals evolve. Availability for on site working days as well as office remote work. Language proficiency in all official languages of Switzerland, plus a few others.
Our Fractional CMO Offering
Seasoned Professionals. Deeply seated in your team. On-site, hybrid or remote.
Agreements starting at CHF 4,000 / month.
Minimum 6 months engagement.
Let’s connect
Need a marketing leader, invested in your company’s growth but cannot afford or simply do not require a full-time person?
Get in touch!