B2B Lead Generation
& More

Case Study

Thinking Outside the LinkedIn Box


Client

Creaholic is an innovation factory that has been helping companies to succeed in innovation since 1986. 

Industry: Innovation, B2B

Location: Biel, Switzerland


“My marketing colleagues and I not only learned so much about LinkedIn ad campaigns from Ana Maria and Diana while we shadowed them, but their insight led to important changes in our automated emails.

My colleagues who work on product development were also pleased with the great outcome of the ad campaign to attract more leads to the in-person event we organized.

I would 100% recommend Journee to any SME who needs to fill in the blanks of missing marketing skills and is searching for experts who can complement their in-house capabilities.”

— Samantha Oberholzer, Senior Marketing Manager at Creaholic

Areas of Support

B2B Lead Generation Strategy

Marketing Automation Auditing

LinkedIn Advertising - Training & Execution

Project

A custom digital marketing project, combining consulting work with training, hands-on execution and brainstorming sessions. 

We started with an audit, surfacing areas for improvement across the B2B lead generation and lead nurturing flows, followed by an innovative approach to LinkedIn advertising.

The collaboration continued with a successful promotion of a professional event, targeting a curated crowd of product developers and designers. 

An ongoing collaboration, with a flexible contractual framework that enables the Creaholic team to draw us in whenever new strategic projects call for our mix of skills and experience within the marketing field.

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