Digital Marketing for Schools
There are opportunities in every stage of the student lifecycle and leaning into digital marketing and technology gives schools more time to build meaningful relationships with the students and the families.
Choosing a school for their children, especially when the enrollment is done at a private school abroad, is neither easy nor fast for the parents. There is a lot going on in between the first click to your school’s website and the first day in class.
The school selection criteria go beyond tradition, reputation and academic results. Nowadays parents start the research for schools online, and their perception is being formed early on. Your school’s digital marketing strategy, as well as an integrated marketing & admissions approach are therefore more essential than ever.
Our Most Recent Clients
Private Boarding & Day School
E-Learning, EdTech
Digital Marketing for Schools - Use Cases
Google Ads and Advertising for Schools
Search Engine Marketing for Schools: Good as Gold
Expand parent and student outreach
Make your school available in the research phase
Optimize your school’s ranking in the organic (SEO) and paid search engine results (Google Ads)
Increase visibility for the keywords and in the regions relevant for your ischool
Packages starting from CHF 950
Digital Strategy and Analytics for Schools
Digital Analytics: Turn your Data into Insights
Observe how your school’s website is being used
Understand and connect your data points
Evaluate the efficiency of your campaigns
Monitor your key performance indicators
Generally get a better grasp of your own numbers and a higher confidence in prioritizing projects
Packages starting from CHF 320
Customer Experience Mapping Use Case
Student Enrollment Journey: from Click to Class Workshop
Map out the full journey of a family enrolling to your school
Separate the Parents and the Student experience
Surface the critical moments in the decision making process
Spot the pain points in your school’s processes
Identify improvements and marketing automation opportunities
Starting from CHF 2,500
Digital Marketing for Schools - Other projects for enrollment improvement
Website Content & UX improvements
Marketing Automation to bridge the enrolment gap
International lead acquisition for parents and students prospects
Social Media Strategy for a relevant and distinctive school positioning
Integrated Marketing Campaigns & a coherent communication strategy
Audience Strategy for Private International Schools
Your Consultants
Two digital marketing & tech professionals who believe education can change lives for the better. Before founding Journee GmbH, we both worked extensively and with a global scope in the private education industry.
Within the EF Education First group we worked with the international boarding schools division and its high school programs as well as language training programs for K-12 and older.
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Founder at Journee GmbHOnline Acquisition Director at EF Academy (2014 to 2018)
ESCP Europe Alumni with 15 years experience in marketing and digital. Led for over 4 years the digital acquisition strategy at EF Academy (International boarding Schools of EF Education First). Strong supporter of the life-long learning mindset.
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Founder at Journee GmbH
Performance Marketing Director at EF Education First (2015 to 2020)
Experienced digital marketeer, with background in business and data analysis across multiple industries. During her 5+ years working with EF Education First, drove and supported an international digital marketing strategy, while deepening the understanding of the Education sector across various global regions.
Our Expertise for your School
Hire us for consulting projects, agency services or interim digital leadership roles.
School Website Optimization
Worked with design, UX, developer, creative and content teams to improve the school’s website and its functionalities.
Search Engine Marketing
Managed international private school SEO projects as well search engine advertising campaigns across all search engines (Google, Baidu, Yandex), multiple languages and regions.
International Student Recruitment
Collaborated with local and regional teams to adapt messaging and positioning to new markets across Europe, North America, Latam and Asia.
Social Media Strategy & Advertising
Led prospecting and community engagement campaigns as well as organic editorial plans definition across main social media channels.
Marketing Automation Projects
Personal interactions and school visits are irreplaceable and combined with automated
but curated follow-ups a lot of time is saved and space for errors spared.
Integrated Analytics & Reporting
KPIs and relevant insights pulled together in one dashboard. Cross channel and cross system - CRM, marketing campaigns and website data connected.
Lead Generation and Nurturing
Managed end to end personalized flows for student and parents lead generation (brochure download, event registrations, contact forms).
CRM and Enrollment Journeys
Experience in closing the gap between traditionally disconnected technologies lying behind the school systems. Bringing marketing, sales, admissions and school staff teams on the same page.
Integrated Marketing Campaigns
We experienced 1st hand the importance of communicating coherently as a school, across all channels and touchpoints.
Our Partners Network for 360° digital projects
Graphic Designer
Copywriter
SEO Experts
UX / UI Designer
Full-Stack Developer
Blog for Education Providers
Discover our content hub for the education industry
Sharing knowledge, ideas and opinions relevant for the digital journey of schools, EdTech startups and other players of the education industry in Switzerland and abroad.
Contact us
Looking to drive and lead your school’s applications, increase enrollment and retention rates? We are here to help your school adapt and stand out in the new normal where digitalization is key.
Fill in contact form or email us directly at hello@journee-digital.com