Digital Marketing for EdTech Startups
Here to support EdTech startups in tackling some of the key challenges brought by the post-pandemic times.
long term strategy definition
efficient audiences & market targeting
user trials, adoption & retention techniques
clear communication of value added
Your Consultants
The “extension” your team needs to build a strong digital strategy for scalable growth.
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As Performance Marketing Director with EF Education First (2015-2020), led an international digital marketing acquisition strategy, while deepening the understanding of the Language Education sector.
Background in business and data analysis across multiple industries.
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15 years of experience across several digital roles. Startup and agency background, completed by corporate and team leadership roles.
Ana Maria has led, for over 4 years, the global online acquisition strategy of EF Academy International Boarding Schools (division of EF Education First) in over 25 markets and 10 languages.
What makes us the right choice
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Bringing a combined of 10+ years of experience working within the private education sector. The Journee founders worked with language learning programs, apps and tutoring as well as international boarding schools and high school programs. International exposure to over 25 markets, more then 10 languages and multiple cultures. Including early childhood education (from age 4), primary and secondary education.
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Well prepared to see the “bigger picture”, while not losing sight of the details that make the difference. Diana and Ana Maria bring agency and business analytics backgrounds and have worked extensively with international sales/enrollment teams, academic onsultants as well as with agents and school staff (including operational and leadership figures).
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Your team will work with Ana Maria and Diana personally. There is no further outsourcing for the execution of the projects contracted by Journee, unless for areas outside expertise - and only upon previous discussion and with full transparency.
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Combining agency, start-up, small business and corporate roles, the background offered is diverse and comprehensive. The experience held at Journee GmbH goes beyond the education sector, as it has been built up cross-industries, countries, cultures and languages.
Digital Marketing Services for EdTech Players
Consulting Projects
Audit, Strategy & Planning
Bring in input informed by extensive experience within the education industry. Collaborate with existing teams and partners on digital or tech projects. Provide audits for the existing enrollment journeys. Consult on website and process optimizations, measurement and reporting and more.
360° Agency Services
Execution & Training
Work side-by-side with marketing, enrollment and school teams. Execute projects across digital advertising, data & digital analytics, audience definition, website and enrolment processes optimization. Design and support the roll-out of MarTech solutions for schools and more.
On-demand Leadership Roles
Setting a strong foundation for growth
Filling the shoes of a senior function (Head of Digital / CMO / Marketing Technology Lead) with an on-demand interim mandate (3 - 12 months). Includes a thorough handover upon exit. Efficient processes and empowered teams are left in place upon exit.
Our most recent Clients from EdTech & Education
Lucas Galceran, Head of Growth Europe
“Diana & Ana Maria are digital advertising experts. We launched LingoAce in Europe and they have been an essential part of our success so far. They executed our Search and Social Media Strategy in France with a considerable advertising budget. If you are a start-up that needs to grow quickly, having Journee in your team can make the difference.”
Ackvinder Bains, Marketing and Communication Coordinator
“Friendly enthusiastic service from the team at Journee, combined with expert knowledge and in-depth strategy and analysis that helps find the best solution. Thank you!”
The Blog for Education Providers
Discover our content hub for the education industry: sharing knowledge, ideas, and opinions relevant for schools, EdTech startups and other players of the education industry, in Switzerland and abroad.