Data in education is a super power that plays a vital role in how we approach instruction. Among its multiple benefits: improved conversion and enrollment, higher retention, personalized learning approach and clearer understanding of correlations that are to inform and empower decision making within an educational context.

“The job to be done” has remained invariable for the communication strategy of a school: to communicate and nurture a sense of belonging. Transcending geographies, cultures, genotypes and generations, belonging is a quintessential experience all humans seek, and probably not only humans.

The 3 marketing trends that call for an updated digital marketing playbook for international schools, and the education industry as a whole. Student-centricity, authenticity and focus on the core digital channels as the main drivers of enrollment in 2023.

Search engines are the primary source for discovering schools therefore, a well-honed search engine marketing strategy remains a core element of the international student recruitment playbook. Let’s break down its essential components.

How can schools, throughout the multi touch points enrollment journey, be present at every step and resonate with parents and students alike? Here is a streamlined route to the hearts and minds of prospective families.

EdTech unicorns have been among the hottest players of the start-up scene but if we look at the rest of the education industry, it almost feels like the usage of technology sits, on average, at the other extreme of the adoption cycle. So, we cannot help but wonder, why hasn’t digital & marketing technology been properly enrolled in schools?

K-12 Education: what children learn early on has a high impact on the kind of adults they will become, their future aspirations, the role they play in the society, how they behave, communicate and network. With expectations running always higher, the process of searching and selecting a school for parents of K-12 kids has become an even more stressful journey and emotional triggers and motivators are at play.

Throughout the pandemic times have been strenuous for the schools - and that is an understatement for the education institutions that relied heavily on non digitized operations. Now, they need to continue transforming in order to cater to the needs of the students and parents alike.

A handy and evergreen digital marketing checklist for schools and education institutions in 2022. Going through each point, one by one, will help your school (elementary, middle and/or high school) navigate through the ins and outs of digital marketing and make sure all the right foundations are in place from a digital marketing standpoint.