How can schools, throughout the multi touch points enrollment journey, be present at every step and resonate with parents and students alike? Here is a streamlined route to the hearts and minds of prospective families.

EdTech unicorns have been among the hottest players of the start-up scene but if we look at the rest of the education industry, it almost feels like the usage of technology sits, on average, at the other extreme of the adoption cycle. So, we cannot help but wonder, why hasn’t digital & marketing technology been properly enrolled in schools?