Data in education is a super power that plays a vital role in how we approach instruction. Among its multiple benefits: improved conversion and enrollment, higher retention, personalized learning approach and clearer understanding of correlations that are to inform and empower decision making within an educational context.

EdTech unicorns have been among the hottest players of the start-up scene but if we look at the rest of the education industry, it almost feels like the usage of technology sits, on average, at the other extreme of the adoption cycle. So, we cannot help but wonder, why hasn’t digital & marketing technology been properly enrolled in schools?

K-12 Education: what children learn early on has a high impact on the kind of adults they will become, their future aspirations, the role they play in the society, how they behave, communicate and network. With expectations running always higher, the process of searching and selecting a school for parents of K-12 kids has become an even more stressful journey and emotional triggers and motivators are at play.

Throughout the pandemic times have been strenuous for the schools - and that is an understatement for the education institutions that relied heavily on non digitized operations. Now, they need to continue transforming in order to cater to the needs of the students and parents alike.