“The job to be done” has remained invariable for the communication strategy of a school: to communicate and nurture a sense of belonging. Transcending geographies, cultures, genotypes and generations, belonging is a quintessential experience all humans seek, and probably not only humans.

The 3 marketing trends that call for an updated digital marketing playbook for international schools, and the education industry as a whole. Student-centricity, authenticity and focus on the core digital channels as the main drivers of enrollment in 2023.

Search engines are the primary source for discovering schools therefore, a well-honed search engine marketing strategy remains a core element of the international student recruitment playbook. Let’s break down its essential components.

How can schools, throughout the multi touch points enrollment journey, be present at every step and resonate with parents and students alike? Here is a streamlined route to the hearts and minds of prospective families.

A handy and evergreen digital marketing checklist for schools and education institutions in 2022. Going through each point, one by one, will help your school (elementary, middle and/or high school) navigate through the ins and outs of digital marketing and make sure all the right foundations are in place from a digital marketing standpoint.