K-12 Education: what children learn early on has a high impact on the kind of adults they will become, their future aspirations, the role they play in the society, how they behave, communicate and network. With expectations running always higher, the process of searching and selecting a school for parents of K-12 kids has become an even more stressful journey and emotional triggers and motivators are at play.

Throughout the pandemic times have been strenuous for the schools - and that is an understatement for the education institutions that relied heavily on non digitized operations. Now, they need to continue transforming in order to cater to the needs of the students and parents alike.