With freedom of expression capturing fully the zeitgeist of the last decade, trends no longer have such strong holds as they used to have. Building further on the authenticity wave, intimacy enters the social media landscape to further elevate relationships between business accounts and their community.

When done right, Instagram Collabs are one of the best (unpaid) routes to boosted reach and engagement for small businesses. Here’s why!

A super versatile feature with great potential for SMB accounts. Why we find Instagram Guides cool, how to use it and get the most of it as a small business owner?

When are Instagram boosted posts a good fit for the business objective you are trying to reach and what are the differences between Instagram Boosted Posts and Instagram Ads ?

Every business has a social media darling and in the social landscape LinkedIn seems to have gotten the “ugly duckling” label. Is it really like this though?