Why Should Startups Hire a Fractional CMO?

The benefits of hiring a fractional chief marketing officer as a startup are clear: you can start building a marketing department instantly, with a senior leader driving it and all of it, for a fraction of the cost of a full-time employee. Having a senior person on board, who can not only deal with ambiguity, but who can actually thrive in such an environment, is a key success factor for the fractional CMO model.