Digital Marketing is our cup of tea.
Digital-first boutique consultancy, based in Lucerne, Switzerland, lending leadership, strategic and hands-on digital marketing & technology support.
A power-team of 2 well-trained communicators versed in international, cross-culture and cross-industry digital roles as well as in diverse working environments: agency, corporate, start-ups and small business teams.
Digital Marketing & Tech Expertise
360° Support - Leadership & Operational
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The looks, comms and overall message that a business delivers online is key. We support brands with rolling out or improving their website, social media profiles and business listings (e.g. Google My Business). Provide guidance for a strong, relevant and coherent communication strategy. Focus on improving the business’ search engines ranking and findability.
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Starting with evaluating readiness for running effective advertising and proposing the best mix for existing budget and objectives. Our team will set up a solid foundation for growth and/or ramp up your digital media investment across search, social media ads, video ads, display and programmatic.
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Listen to the numbers! We help with setting up or enriching data collection points (web analytics, sales and customer data) in a GDPR perspective, while facilitating data visualization and interpretation. Meaningful reporting that surfaces the most relevant key performance indicators for every business context and objectives.
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PPC, or paid search, remains an essential channel for businesses of all sizes. When to start, how much to invest, how to optimize the paid search investment and make it work hand in hand with SEO? Our team answers answer all these questions and builds efficient and scalable campaigns. Experience with Google Ads, Yandex, Bing/Microsoft, Baidu.
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The “secret sauce” - mix and match paid and non-paid strategies to target the right audiences, with the right message, at the right time. Putting the client at the center of every online acquisition strategy - for growing sales, leads or app downloads. Same “base ingredients” but a slightly different “recipe” for every business.
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The by now famous user journey - automated and personalized, giving prospective and existing clients a smooth experience every time. We help with streamlining marketing & sales efforts. Provide support with choosing the right automation stack or a more simple email marketing tool - the best fit for current business needs with an eye for future scalability.
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Bringing the user back into CRO: gaining a deep understanding of the website visitors and their behavior. We help businesses evaluate the paths to conversion and learn what drives, hinders or blocks it. All with one objective in mind: to optimize the user experience and drive business growth.
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Digital tools or more complex marketing technology: our team helps businesses build a tech stack that assists and supports its goals. From tools to save admin time to those fostering data collection and analysis as well as empowering meaningful client relationships. CMS, DAM, CRM, CDN, landing pages and forms, web analytics, BI and more.