Is the marketing funnel still relevant in the context of a person making a purchase in 2023? What are the alternative frameworks nowadays? Last but not least, how and where to start with adopting a new business framework?

New client acquisition is the key to business growth - this is what the current business paradigm teaches us. No wonder, in the pursuit for growth and new clients, companies of any size and founders often forget that they are sitting on a pot of gold: their existing clients.