Two is always better than one and this rule applies to the digital marketing world too. The iconic duos of this universe have also stood the test of time so far and their impact is particularly essential for small businesses. In this article we look at, and explain, three of the most powerful digital combos and end with the key questions to ask yourself, as a business owner, in order to spot opportunities for further impact and growth.

Is the marketing funnel still relevant in the context of a person making a purchase in 2023? What are the alternative frameworks nowadays? Last but not least, how and where to start with adopting a new business framework?

New client acquisition is the key to business growth - this is what the current business paradigm teaches us. No wonder, in the pursuit for growth and new clients, companies of any size and founders often forget that they are sitting on a pot of gold: their existing clients.

A take on the Farmer’s Mentality in the context of a small business trying to make do as the new year unfolds in what might be yet another 12 months of uncertainty. This article stems from our first hand experience as small business owners. Here are a few farmer’s mentality notions that, we believe, will be of help for SMB owners, down the journey of 2023.

Nothing works in isolation - not even advertising, especially not advertising. Just like getting sculpted ads requires a long term process that involves exercise, dietary and lifestyle changes - so does running efficient advertising: it takes time, testing and adaptation and it works in concert with a slew of many more parts of the business outside the advertising campaigns interface.

It is safe to say that many times ads can be a waste of money and time. Like any other marketing initiative, advertising can bolster brand awareness and sales but it can also miss the mark completely, it can be the dead-last priority that jumps up the to-do list for the wrong reason.