The beginning of 2026 brought a brand new and exciting partnership for Journee GmbH: joining forces with the Swiss Startup Association, one of the key players supercharging the local startup ecosystem.

Digital marketing strategies for small businesses in 2023. There is one thing that no other strategy can achieve, and collab does it to perfection: make a meaningful introduction to a relevant crowd.

When done right, Instagram Collabs are one of the best (unpaid) routes to boosted reach and engagement for small businesses. Here’s why!