The benefits of hiring a fractional chief marketing officer as a startup are clear: you can start building a marketing department instantly, with a senior leader driving it and all of it, for a fraction of the cost of a full-time employee. Having a senior person on board, who can not only deal with ambiguity, but who can actually thrive in such an environment, is a key success factor for the fractional CMO model.

Knowing when is the right time to reinforce your marketing team and overall operations with a fractional CMO might not be easy. Here are some of the signs coming from within your own business. A lack of coherent strategy or strong leadership for your marketing, an overwhelmed marketing team or marketing campaigns that no longer showing results?

A fractional CMO is a senior marketing executive hired to define and lead the strategy and the marketing operations of a company, dedicating a fraction of the time a regular CMO would and receiving a fraction of a full-time pay. Introduction to the concept of a fractional Chief Marketing Officer, the benefits and differences of working with one versus a full-time CMO hire and the signs that such a figure would be a good addition to your team.

Long time no celebrate? Engulfed in day to day operations, small business owners can easily forget their small victories as soon as they achieve them. Even downplay the challenges that shape their business journey , as soon as they came out on the other end. But here is how celebrating often works its magic on you as an entrepreneur!

With freedom of expression capturing fully the zeitgeist of the last decade, trends no longer have such strong holds as they used to have. Building further on the authenticity wave, intimacy enters the social media landscape to further elevate relationships between business accounts and their community.

If you are an entrepreneur yourself - you know the drill. The Martian highs and the bottom lows of one’s professional life are an everyday thing, and going from one to the other like on a rollercoaster ride is a frequent trip we take. A side effect of this is the emotional toll that entrepreneurship taxes.

New client acquisition is the key to business growth - this is what the current business paradigm teaches us. No wonder, in the pursuit for growth and new clients, companies of any size and founders often forget that they are sitting on a pot of gold: their existing clients.

A take on the Farmer’s Mentality in the context of a small business trying to make do as the new year unfolds in what might be yet another 12 months of uncertainty. This article stems from our first hand experience as small business owners. Here are a few farmer’s mentality notions that, we believe, will be of help for SMB owners, down the journey of 2023.

Nothing works in isolation - not even advertising, especially not advertising. Just like getting sculpted ads requires a long term process that involves exercise, dietary and lifestyle changes - so does running efficient advertising: it takes time, testing and adaptation and it works in concert with a slew of many more parts of the business outside the advertising campaigns interface.

It is safe to say that many times ads can be a waste of money and time. Like any other marketing initiative, advertising can bolster brand awareness and sales but it can also miss the mark completely, it can be the dead-last priority that jumps up the to-do list for the wrong reason.